Very big week this week, so no blogs until now. Most of us have worked well past midnight as we created our final presentation, revised and revised again. Our Korean team-members had a huge workload to then translate our deck, they worked non-stop.
On Tuesday we had a review meeting with many departments – there was a lot of discussion on some of our themes which we were able to take on board.
We scripted the final presentation, then translated the script and began our rehearsals.
So what did we say?
Our presentation set out our observations of Jeju, its challenges and our vision of the way forward. Jeju has achieved incredible things…a strong economy with almost full employment, it is a world leader in renewable energy and smart grid development. It has a World Heritage area and other UNESCO recognition for its natural features.
Jeju’s economy relies heavily on tourism. Our work focused on how tourism could be enhanced and how Jeju could expand its economic base for a more balanced economy. We also looked at the challenging issue of balancing development with preservation – we heard from many people they had concerns in this area.
We developed 16 recommendations and these came under five different themes;
– the positioning of Jeju tourism and products,
– digitizing the Jeju experience,
– collaboration and citizen engagement,
– ways that Jeju’s mostly small businesses could achieve scale, and
– how to create a shared vision of preservation.
We were able to share great examples on tourism marketing (New Zealand, Hawaii, Kerala), foreign investment (Finland, Mauritius) and citizen engagement (New York, Vancouver).
The presentation was well received, and we had great compliments from department heads and Governor Woo. It was clear that the team we had worked with in the Provincial Government were amazed at what we were able to achieve in just three weeks.
This week we have also been writing the 40 or so page long-form report. We have completed all our sections and Ruth has been working to check the flow and any missing pieces. This will go to our corporate team and then to translation (and i suspect yet more work by our Korean team-mates to validate).
This has been an amazing experience. We all leave with a piece of Jeju in us. It is a fascinating place at an important time in its history.
It has been a privilege working in this extraordinary team and getting to know them so well – Hyun, KyoungJeon, Ravi, Ruth, Sampsa.